The rise of digital platform disrupted the traditional advertising scene.
Traditional marketing in the past was known to be expensive and required a lot of effort. Think of billboards, magazines, television or radio as well as cinema placement. Think of the amount of ad budget you need in creating adverts as well.
Furthermore, it is common for people to determine the success of a campaign just by the number of impressions or eyeballs that sort the ad. We don't even know if the person who saw the ads are even interested or relevant at all!
5 key things that make digital marketing indispensable compared to traditional advertising:
1. Digital marketing is more affordable and accessible
Today, you can start marketing with as low as RM100 which was clearly IMPOSSIBLE with traditional advertising (you would likely need a minimum of 5 digits). SMEs could finally get into the advertising game and compete with deep-pocketed MNCs.
2. You can test your ads
If one set of ads are not working, you can change the copy, images or targeting, and test out another set of ads with just a click of a button. All these could be done in just 5 mins.
With traditional advertising such as billboards, you can't just take down your ad as and when you want.
3. Digital marketing has better targeting
People used to target based on demographics - age, gender and race. With digital, you can target beyond demographics. You can target based on interest, intent and even life events.
4. Digital marketing is measurable
The success of your campaigns can now be measured with the metrics that matter to you! Gone are the days where people measure anything based on impressions or "eyeballs". Today, you can choose to measure based on the number of leads or the number of sales it generates!
5. Digital marketing has a large audience group unbounded by location
Just ask 10 friends around you, how many of them are using social media such as Facebook or Instagram? So long the person is using these platforms, you can advertise to them.
Now, instead of thinking locally, what if you want to target globally? With digital platforms, you can easily reach out to people from different countries with just a few clicks of a button.
If you have a business or want to start anything online, you will be missing out if you are not leveraging on the digital landscape.