NEXT Academy is Southeast Asia’s leading school for aspiring entrepreneurs, freelancers, software engineers, and digital marketers

Build & Grow Your Business WITH Digital Marketing Training

Formats: Remote | Onsite

Get 15% off NEXT Academy's Digital Marketing courses exclusively for CIMB Business Current Account holder
Enroll now
grab employer logo
mindvalley employer logo png
google employer logo png
airasia employer logo png
amazon employer logo png
business insider employer logo png
Some of the great companies that have hired our graduates
Format
Remote Immersive, 12 Weeks, or Onsite, 5 Weeks

Bonus: Monthly Meet Ups
Topics Covered
Website, paid advertising, SEO, social media and much more
Pre-requisite
Beginner friendly. Should at least have Facebook & Instagram account.

Ready To Learn?

Master in-demand skills and obtain a 360-degree understanding of the digital marketing ecosystem. Receive real-world experience in digital marketing that will ready you for a career in digital marketing or accelerate your company’s growth.
Suitable for:
  • People who want to start their online business but have no digital marketing knowledge
  • Entrepreneurs who want to upskill themselves to run their own campaigns
  • Entrepreneurs who wants to understand what their outsourced marketing agencies are doing
  • Business owners who want to bring their brick & mortar shop unto the digital world
  • Business owners who want to upskill their marketing team to be more effective
  • Business owners who want to find new markets and grow their business

Outcomes For You

What you'll get from this Quantum Degree ®
Master The Tools
At the end of the course, you'll gain a complete understanding of the tools used in the industry today, such as Facebook Ads, Google Analytics, Google Keyword Planner, etc.
Gain Real World Experience
You won't just be completing assignments. Instead, you'll be performing real-world tasks such as building websites, driving traffic, crafting digital ads, and optimizing your campaigns.
Become a Digital Marketer
Besides the tools, you'll learn how to think like a digital marketer. You'll be able to craft personalized messages suited for your target audience, and design campaigns that speaks to them.

What You'll Learn

Learn essential digital marketing strategies. You will get a 360-degree understanding over a broad range of topics.
Topic 1
Marketing Fundamentals
  • Learn to create great marketing campaigns. Find out how to segment your customers and identify channels to communicate with them.
  • Gain a marketer’s perspective and design campaigns based on the key objectives set.
  • Find out how to segment your customers and identify channels to communicate with them.
Topic 2
Website & Landing Page Optimization
  • How will your website stand out from a million others? Learn what makes a good website, and understand the difference between landing- and sales-pages.
  • Identify key objectives of a web page, and explore various platforms to create great converting websites.
Topic 3
Social Media Marketing
  • Consumers and businesses are increasingly spoiled for choice. Learn to convince skeptical customers to choose you.
  • Find out how to increase customer loyalty on social media to create trust and relationship.
Topic 4
Tracking and Measuring
  • Is your advertising campaign giving you good return on ad spend?
  • Learn how to utilize tracking software such as Google Analytics.
  • Understand the importance of tracking and measuring, as well as interpreting data to optimize your campaigns.
Topic 5
Content Marketing
  • A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns, and use it to compliment your other digital marketing channels.
  • You will see how good content strategy helps generate a higher ROI.
Topic 6
Search Engine Optimization (SEO)
  • The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords.
  • Learn how to perform SEO both on-site and off-site.
  • Ensure that man-hours invested for SEO purposes turn into a good long-term investment.
Topic 7
Email Marketing
  • Marketing is more than just driving traffic to your website and hoping for the best. Learn how to influence your customers through email marketing.
  • Learn how to integrate an email provider software within your customers' journey.
Topic 8
Facebook & Instagram Advertising
  • Avoid the common pitfalls of social media advertising and create great campaigns that will generate a healthy ROI.
  • Learn what re-targeting is, how it can increase your conversion, and how to do it well on Facebook.
Topic 9
Search Engine Marketing
(Google Adwords)
  • Are you missing out on potential customers when they search for your product? Address that with proper Search Engine Marketing!
  • Google Adwords, while important, can be unnecessarily costly. Learn to launch effective search advertising campaigns based on Google’s best practices.
    Topic 10
    Display Advertising
    • Learn Google Display Network. Don't lose valuable traffic from potential customers.
    • Learn to reach your customers effectively through display advertising.
    • Maximize the potential reach of your business using one of the largest advertising platforms available.
    Topic 11
    Other Marketing Channels
    • Learn what and how to use various other channels (videos, referrals, influencers etc.) for your business to complete the package of a great customer experience.
    Topic 12
    Growth Hacking
    • Go beyond the tools and adopt the growth hacker mindset.
    • Learn what it takes to grow your company with ideas that are out of the box.
    • Review case studies of innovative companies that have growth hacked their way to success.
    Bonus Topics: Only for Onsite Class
    Chatbot
    • Learn how chatbots play different roles at different part of the customer journey
    • Learn how to use chatbots to generate leads for you 24/7!
      Bonus Topics: Only for Onsite Class
      Google Tag Manager
      • Learn google's own tag management tool and how you can configure event tracking with it!
          Bonus Topics: Only for Onsite Class
          Launch Real Ads with Advertising Budget
          • Learn to create assets, write copy, strategize and launch real advertising campaign
          • Learn how to track performance and optimise the campaigns
          • It will be an exciting mentor guided experience!

            Ready To Learn Digital Marketing?

            HRDF Claimable
            HRDF Claimable
            Check with your HR department today to check if they can send you for this training & be reimbursed by HRDF! 👍
            Pre-requisite & Requirement
            • No digital marketing background required
            • At least have a Facebook and Instagram account (for platform familiarity purposes)
            Language of Instruction
            • English
            Certification
            A Certificate of Completion will be provided upon 100% completion of the course
            Location
            A-G-7 Glomac Damansara, Jalan Damansara,
            60000 Kuala Lumpur, Malaysia.
            CIMB friends! Claim Your Special Rates!
            Digital Marketing Product Launch Bootcamp (Onsite)
            • MYR 4,950 MYR 4207.50
            • Part-time Onsite | 5 Weeks
            • Access to 120+ hours of online learning content
            • Online Q&A
            Jul 4 - Aug 3, 2019
            Enroll Now
            Aug 29 - Sept 28, 2019
            Enroll Now
            Oct 24 - Nov 23, 2019
            Enroll Now

            Looking for a future intake? Join the waiting list!

            Digital Marketing (Remote)
            • MYR 3,300 MYR 2805
            • Part-time Remote | 12 Weeks / 120 Hours
            • Community Discussion
            • Online Q&A
            • Bonus: Monthly learning meet up
            • Can upgrade to the onsite Digital Marketing Product Launch Bootcamp just by paying the difference
            Put Me On The Waiting List

            Frequently Ask Questions

            Do I need to know anything before I learn digital marketing at NEXT Academy?

            No. Our program was designed for beginners in mind.

            However, we do recommend that you should have at least a Facebook and/ or Instagram account for platform familiarity purposes.

            How are classes conducted?

            1. Lessons on the Learning Portal

            You will learn by accessing weekly lectures via our learning portal. Unlike typical 2-hour long lectures, our lectures are in the form of bite-sized videos to help maximize knowledge absorbtion and maintain your attention.

            2. Hands-on Learning

            We believe in hands-on learning. We encourage you to share your work with us and we will be happy to give you pointers and feedback!

            3. If you join the onsite course, it will be an exciting hands-on learning

            You will be expected to implement your advertising ideas in class alongside your peers and mentors.

            What do I need to prepare for the course?
            • A laptop with Google Chrome

            • A working credit/debit card (To activate your Facebook and Google Ads account).

            • A business idea that you would want to work on. Due to the nature of this Quantum Degree, we recommend that the learning is accompanied with a business idea.

              If you don't have a business idea yet, don't worry! You can use an existing business that your friends/ family are running as training grounds for digital marketing (with their permission, of course).


            What can I learn in 12 weeks/ 5 weeks? Is it enough?

            You should be dedicating around 10-12 hours per week. Quite often, people would take more time to complete the topics as the exercises would take considerable effort on your end.

            If you join the onsite the onsite class, estimated to have an additional of 40 onsite hours!

            Do I need to spend money to run campaigns/ads during the Quantum Degree?

            To get real world experience in digital marketing, we encourage students to launch their own campaigns on various platforms like Google Adwords, Google Display Network, Facebook and Instagram Ads.

            When you run live campaigns, besides getting a better feel of how these platforms work, you'll also gain experience on analysing and optimising your campaigns. The amount spent on these platforms will be entirely dependent on your budget, and you can go as low as RM5/day for your campaign duration.

            We also understand that some students may feel uncomfortable with spending money to run live campaigns on these platforms, so it is optional (though we really encourage you to run live campaigns to get the most out of the course).

            If you join the onsite class, advertising budget is already allocated for you to run some campaigns!

            Do I get 1-on-1 mentorship with the instructor?

            You get to message instructors on the online community portal at anytime. During the monthly meet ups, you will get to ask questions and network too.

            Do I need any formal education prior to enrolling into NEXT Academy?

            No, you don't need any formal education prior to enrolling into NEXT Academy.

            What are the job prospects like for Digital Marketers? And how will NEXT Academy help me?

            In general, Digital Marketers are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketers and this will continue for decades to come.

            NEXT Academy has links with many technology startups across the region and will attempt to connect its talented graduates with the best startups.

            Are Quantum Degrees recognized by employers?

            The Quantum Degree® is a qualification unique to NEXT Academy which applies to its various tech programs. To own the certificate is proof of your dedication to completing the comprehensive curriculum. Recognition of the Quantum Degree® among employers is also rising as more of our graduates set foot in the tech industry.

            Many of our past students come from unrelated industries, bearing zero tech knowledge, yet move on to be hired by companies such as AirAsia, Mindvalley, KFIT, Digi, and Grab, among many others. This is what the Quantum Degree® means to our graduates, and it can open similar doors for you as you set out to realize your own goals and ambitions.

            Will I be able to get a job after completing this Quantum Degree?

            Many of our graduates have gotten jobs as Digital Marketers upon completing the course. There is certainly a good amount of demand for individuals with digital marketing skills in the job market.

            While we are unable to guarantee job placement for our students, we do assist students in job seeking through our Connect job portal, a portal we built to connect high quality employers with our students.

            Is there a due date for enrolment?

            Start anytime you want. Just keep in mind what goal you want to achieve within the next 12 weeks.

            For the onsite class, please enrol at leat 1 week before the course as you are recommended to start with some learning before class.

            Is this course HRDF claimable?

            All our courses are HRDF (Human Resources Development Fund) approved, employees working for companies registered under the scheme will be able to upskill without the need of funding their own education.

            Can I pay by cheque?

            Yes, we accept payment by cheque, you'll have to come to our office to make the payment.

            Meet Our Graduates

            Our graduates join us from all walks of life, find out what they have to say about us!
            “I expected the course to be quite conceptual and basic. But as I progressed further into the course, I realized it was quite technical, as the course also covered many technical know-hows — analytics & performance measure, keyword research, and more.”
            Eunice Law
            Digital Marketer
            "After learning digital marketing at NEXT Academy, I was able to use the knowledge I gained and apply it to the company I work at. I am able to modernize my company's digital marketing structure and bring brand new ideas to the table."
            Adrian Ling
            Digital Marketer and Hotelier
            "I came from zero marketing background, but with NEXT Academy’s help, now I understand what is digital marketing all about and I am truly prepared for the working world."
            Angeline Eow
            University Student

            Ready to be a Digital Marketer?

            It's time to transform your business idea into reality.
            Enroll Now