Lesson 4: Google Ads - Search Engine Marketing

Not too long ago, a student messaged us and said, “Guess what? I’ve grown my business 2x with Google Adwords alone. I wouldn’t have known how powerful Search Engine Marketing was if it wasn’t for the Digital Marketing Quantum Degree®.”

‍Search engine marketing concepts are pretty similar across the board, but we do focus on Google.

And if you’ve ever wondered how search ads can perform so well — and differently — compared to other forms of paid advertising, you’re at the right place.

Check out what Xinch has to say about this.

The power of Intent

Why not just place ads on Google Adwords and Facebook?

When people start searching on Google, they already have a strong intention to find answers.

Your goal is to figure out the keywords your customers are searching for on Google. Then you can start advertising with those keywords.

‍And the best part? You only pay when your customers click on them (Pay-per-click aka PPC)!

While it sounds great, mistakes can cause you a lot of money (seriously, A LOT).

We show you what to look out for, as well as what ideas and pitfalls you should avoid.

Our Digital Marketing Quantum Degree® has walked alongside our students as they build their businesses or grow their careers.

As more graduates complete the program, we’re still there for them in our growing community with everyone supporting each other.

When you join us, you don’t just come in as a student. You’ll be a proud member of the Digital Marketing Quantum Degree® community.

You can also look at our Digital Marketing Product Launch Bootcamp for face-to-face sessions with mentors.

JOIN US TODAY!

“I expected the course to be quite conceptual and basic. But as I progressed further into the course, I realized it was quite technical, as the course also covered many technical know-hows — analytics & performance measure, keyword research, and more.”

Eunice Law

Digital Marketer

"After learning digital marketing at NEXT Academy, I was able to use the knowledge I gained and apply it to the company I work at. I am able to modernize my company's digital marketing structure and bring brand new ideas to the table."

Adrian Ling

Digital Marketer and Hotelier

"I came from zero marketing background, but with NEXT Academy’s help, now I understand what is digital marketing all about and I am truly prepared for the working world."

Angeline Eow

University Student

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Lesson 4: Google Ads - Search Engine Marketing

The power of Intent

Meet Our Graduates

Ready to be a Digital Marketer?