Marketing Analytics 101

2 Days Training | Practical Course

We designed the Marketing Analytics course to make data simple and useful for Digital Marketers. There are certain data that as a digital marketer you need to be able to track and use spreadsheets to analyze. We teach you just that.

Program Highlights

Course Duration:

2-Days Programs

Learning Mode:

Online Clasroom – Live

Level of Learning:

Basic

Dates / Timings:

📅 ——- 2021

  • Dates and times
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airasia logo
Busine
Some of the great companies that have hired our graduates

Online Live Classes | 2 days

Excel

Basic Digital Marketing background is required.

Outcomes For You

We’re constantly reinventing our teaching models and challenging the way we deliver our courses.

Inform Decision Making with Marketing Analytics

Marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of marketing data that the organization collects  and understand how to make decision based on that.

How to use Excel to Answer your Questions

Learning tools for analytis is important. Tools like Excel enables marketers to measure, manage and analyze marketing performance data to maximize its effectiveness and optimize return on investment (ROI).

How to Present your Findings to Others

By the end of this course, you will be able to generate and communicate insights and dashboards that will help people make decisions and take action based on their marketing data.

What You'll Learn

Our curriculum is designed so that each week’s knowledge builds onto the previous one. You will graduate knowing how the languages can be integrated to create a functional application.

  • Learn the foundation of data and how data driven decision making impact Marketing efforts
  • Understand the overview of Data Analytics
  • Learn how to identify metrics that are important for Marketing success
  • Understand what makes a good metric in data analytics
  • Understand problem-solving techniques and effective questioning
  • Learn about various Problem Types
  • Understand the difference Qualitative and quantitative data
  • Learn how to effectively communicate with stakeholder
  • Learn how to implement Root Cause Analysis and best practices
  • Learning basics of preparing data for exploration 
  • Learn how to identify good sources vs bad sources of Data in marketing
  • Understand how to sort and filter data using Spreadsheets
  • Learn about data cleansing features of spreadsheets
  • Understand data analysis process and tools for data analysis
  • Learn how to effectively use Spreadsheets for data analysis
  • Understand Pivot tables, their uses and how to utilize them to answer questions
  • Understand the elements of a good visualizations and crafting data stories
  • Learn how to creating data visualizations using Spreadsheets
  • Learn the foundation of data and how data driven decision making impact businesses
  • Understand the overview of Data Analytics
  • Learn how to identify metrics that are important for business success
  • Understand what makes a good metric in data analytics
  • Understand problem-solving techniques and effective questioning
  • Learn about various Problem Types
  • Understand the difference Qualitative and quantitative data
  • Learn how to effectively communicate with stakeholder
  • Learn how to implement Root Cause Analysis and best practices
  • Learning basics of preparing data for exploration 
  • Learn how to identify good sources vs bad sources of Data
  • Understand how to sort and filter data using Spreadsheets
  • Learn about data cleansing features of spreadsheets
  • Understand data analysis process and tools for data analysis
  • Learn how to effectively use Spreadsheets for data analysis
  • Understand Pivot tables, their uses and how to utilize them to answer questions
  • Understand the elements of a good visualizations and crafting data stories
  • Learn how to creating data visualizations using Spreadsheets

Ready To Learn Marketing Analytics?

MYR 1,199 or MYR 99.90/mth*

*Applicable to Malaysian Maybank Credit Card holders.
** We accept payments via Cryptocurrency.  

 
HRDF Claimable
Check with your HR department today to check if they can send you for this training & be reimbursed by HRDF! 👍
 

For companies who wish to make HRDF claims, please submit your application to HRDF at least 3 weeks prior to the course start date to ensure successful approval by HRDF

  • Basic Digital Marketing background is required
  • English
  • Zoom Online Part-Time | 2 Days / 16 Hours

A Certificate of Completion will be provided upon 100% completion of the course

Live classes will be held on Zoom

Date - Date

Zoom Online LIVE
-(9.30am - 5.30pm)
-(9.30am - 5.30pm)

Looking for a future intake?

Looking to learn Digital Marketing?

Join the online Digital Marketing Quantum Degree® or join our Digital Marketing Product Launch Bootcamp!

Meet Our Graduates

Our graduates join us from all walks of life, find out what they have to say about us!

Emika Ijuin

Engineer to Full-stack coder

Coming to NEXT Academy bootcamp really helped me tremendously. It increased my speed of learning, and it’s so exciting that I can learn together with like-minded people from all over the world!
Jeffrey Soong

Restaurateur to Full-stack Coder

Coding is really just one part of the journey at NEXT Academy. You get people from around the world coming to this bootcamp! You have people with different backgrounds and diverse experiences come to share what they've learned in their life.
Sean Mitchell

Entrepreneur & Full-stack Coder

As a business owner, I wanted to learn to code to be more involved in my tech media business. I joined NEXT Academy and throughout the course, I rebuilt my entire site from scratch and included my own features.
Abdal Aziz

Full-stack Coder

I had some application ideas for my country, but I didn't know how to code. I decided to join NEXT Academy to make an impact to my country. It has been an amazing journey.

Ready to learn Marketing Analytics?

It’s time to put your Data into practice.