Gain Real-World Experience And Learn The Fundamentals You Need
To Grow Your Business Or Launch Your Digital Marketing Career.
At the end of the course, you'll gain a complete understanding of the tools used in the industry today, such as Facebook Ads, Google Analytics, Google Keyword Planner, etc.
You won't just be completing assignments. Instead, you'll be performing real-world tasks such as building websites, driving traffic, crafting digital ads, and optimizing your campaigns.
Besides the tools, you'll learn how to think like a digital marketer. You'll be able to craft personalized messages suited for your target audience, and design campaigns that speaks to them.
Every week, there'll be a new topic on our Learning Portal. Lecture videos, quizzes and hands-on assignments are available to you, so you can learn anywhere, anytime.
Also known as Saturdays with Xinch, you'll log on to a live Skype-like sessions with your classmates, where Xinch will review important concepts for the week and answer any questions that you may have.
Learning happens best when there is a community and some guidance. You will not be learning all alone! Through our online community, you will be able to chat with mentors and fellow classmates, have discussions, as well as help each other out.
Xin-Ci Chin (Xinch) is a digital marketing consultant and Entrepreneur-in-Residence at Quest Ventures, a leading venture fund for technology startups that have scalability and replicability in large internet communities. Quest Ventures' portfolio includes well-known Southeast Asia companies such as 99.co, Carousell, Ethis Ventures, Kapital Boost, MGAG/SGAG, ShopBack, Vulcan Post and Xfers.
She was the former CEO and Co-Founder of Watch Over Me, a personal safety service used by over 300,000 people in 100+ countries before it was acquired by Carousell in 2016. Since then, Xinch has been working with technology startups in Southeast Asia, assisting them in developing and executing on marketing strategies with a focus on marketing automation.
Learn to create great marketing campaigns. Gain a marketer’s perspective and design campaigns based on the key objectives set. Find out how to segment your customers and identify channels to communicate with them.
How will your website stand out from a million others? Learn what makes a good website, and understand the difference between landing- and sales-pages. Identify key objectives of a web page, and explore various platforms to create great converting websites.
Consumers and businesses are increasingly spoiled for choice. Learn to convince skeptical customers to choose you. Also, find out how to increase customer loyalty on social media to create trust and relationship.
Is your advertising campaign giving you good return on ad spend? Learn how to utilize tracking software such as Google Analytics. Understand the importance of tracking and measuring, as well as interpreting data to optimize your campaigns.
A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns, and use it to compliment your other digital marketing channels. You will see how good content strategy helps generate a higher ROI.
The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords. Learn how to perform SEO both on-site and off-site to ensure that man-hours invested for SEO purposes turn into a good long-term investment.
Marketing is more than just driving traffic to your website and hoping for the best. Learn how to influence your customers through email marketing. You will also learn how to integrate an email provider software within your customers' journey.
Avoid the common pitfalls of social media advertising and create great campaigns that will generate a healthy ROI. Learn what retargeting is, how it can increase your conversion, and how to do it well on Facebook.
Are you missing out on potential customers when they search for your product? Address that with proper Search Engine Marketing! Google Adwords, while important, can be unnecessarily costly. Learn to launch effective search advertising campaigns based on Google’s best practices.
Learn Google Display Network. Don't lose valuable traffic from potential customers. Reach them effectively through display advertising. Maximize the potential reach of your business using one of the largest advertising platforms available.
Learn what and how to use various other channels (videos, referrals, influencers etc.) for your business to complete the package of a great customer experience.
Go beyond the tools and adopt the growth hacker mindset. Learn what it takes to grow your company with ideas that are out of the box. Review case studies of innovative companies that have growth hacked their way to success.
Learn at your own weekly time online via our school portal, complete challenges and get personalized mentorship anywhere.
Join weekly group discussions with your mentor via conference calls to consolidate weekly learnings and progress together.
Type: Part-time Remote
Duration: 12 Weeks / 120 Hours
MYR 3,498 or MYR 291.50/mth*
April 16 - July 07, 2018Enroll Now
Here's what you can expect:
1. Lessons on the Learning Portal
You will learn by accessing weekly lectures via our learning portal. Unlike typical 2-hour long lectures, our lectures are in the form of bite-sized videos to help maximize knowledge absorbtion and maintain your attention. There will also be short quizzes to test your understanding.
2. Hands-on Assignments
We believe in hands-on learning. There will be weekly assignments that you'll need to complete before the submission deadline, and you will receive personalized feedback by the mentors.
3. Weekly Live Sessions with the Instructor
Tune in to designated live conference meetings with your fellow classmates and instructor. The instructor will review the week's lessons and assignments, and you can ask questions as well as discuss key concepts.
4. Discussions with Your Peers
Our online community portal gives you the chance to mingle with your peers. You won't be learning alone, and you'll definitely make new friends.
Nope, this course offers more than just any other online courses.
This course progresses on a weekly basis, you will be required to follow through and learn the topics weekly by watching the lectures, and completing assignments by the end of the week. Your assignments will then be reviewed by the instructor on how you may improve your work and if there are any gaps in your understanding.
Apart from that, there are also live conference calls (what we call 'Saturdays with Xinch') and online community portal where you get the chance to interact with the instructor and your peers.
Unlike online courses where you learn by yourself, you will get an immersive experience as you progress through the course.
To get real world experience in digital marketing, we encourage students to launch their own campaigns on various platforms like Google Adwords, Google Display Network, Facebook and Instagram Ads. When you run live campaigns, besides getting a better feel of how these platforms work, you'll also gain experience on analysing and optimising your campaigns. The amount spent on these platforms will be entirely dependent on your budget, and you can go as low as RM5/day for your campaign duration.
We also understand that some students may feel uncomfortable with spending money to run live campaigns on these platforms, so it is optional (though we really encourage you to run live campaigns to get the most out of the course).
You will be notified by our course coordinator on the details of the Saturday sessions. The Saturday sessions will be held online via a conference call (with video), so you'll be able to join in from anywhere. Just make sure you're at a location with good internet connection.
Saturday sessions are recorded and uploaded so you will be able to view it later.
In the Saturday sessions, you'll have the opportunity to ask questions and discuss with the instructor. With that said, you may also message instructors on the online community portal at anytime.
All our courses are HRDF (Human Resources Development Fund) approved, employees working for companies registered under the scheme will be able to upskill without the need of funding their own education.
In general, Digital Marketers are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketers and this will continue for decades to come. NEXT Academy has links with many technology startups across the region and will attempt to connect its talented graduates with the best startups.
The Quantum Degree® is a qualification unique to NEXT Academy which applies to its various tech programs. To own the certificate is proof of your dedication to completing the comprehensive curriculum. Recognition of the Quantum Degree® among employers is also rising as more of our graduates set foot in the tech industry.
Many of our past students come from unrelated industries, bearing zero tech knowledge, yet move on to be hired by companies such as AirAsia, Mindvalley, KFIT, Digi, and Grab, among many others. This is what the Quantum Degree® means to our graduates, and it can open similar doors for you as you set out to realize your own goals and ambitions.
Many of our graduates have gotten jobs as Digital Marketers upon completing the course. There is certainly a good amount of demand for individuals with digital marketing skills in the job market.
While we are unable to guarantee job placement for our students, we do assist students in job seeking through our Connect job portal, a portal we built to connect high quality employers with our students.
"You miss 100% of the shots you don't take"