Enhance your career, grow your business and equip yourself with fundamental digital marketing skills.
Learn how to engage with potential customers in this always-on, always-connected digital world.
This part-time quantum degree offers you the opportunity to master in-demand digital skills that rake in millions of dollars for corporations, while at the same time establishing a 360-view understanding of the current and future digital landscape.
After graduating, you’ll obtain a wealth of knowledge in the whole digital marketing ecosystem, and utilise digital marketing, social media and conversion optimisation to increase your business revenue.
You want to learn more about digital marketing and how it works.
You are looking to upskill yourself to pursue a career as a digital marketer.
You want to leverage on digital marketing to increase your user-base and business revenue.
You are motivated to learn and want to have expert mentor guidance through the learning journey.
Want to start a startup/business but not sure where to start? Our digital marketing bootcamp equips you with the bare essentials so you know what to spend your time and money on instead of running around clueless.
In today's competitive job landscape, it's important for you to stay equipped with the latest skills from the digital age. Stay ahead of the competition and learn extra skills which will turn you into a top performer in your workplace.
Work remotely, enjoy the flexibility of freelancing as a digital marketer. After you have learned the skills, you can find freelance jobs locally or online and make whatever currencies you'd like.
Be a better marketer by learning how to design great marketing campaigns. This course will teach you to think like a proper marketer and design campaigns based on the key objectives set out. You will also learn how to segment your customers / potential customers properly and identify channels to communicate with them.
How do you make your website stand out from a million other websites? Learn what makes a good website. Learn the difference between landing and sales pages. Learn to identify key objective of a single web page. Get exposed to various platforms and ways to create great converting websites.
How do you know if a certain advertising campaign is giving you good return on ad spent? Learn how to integrate tracking software (such as Google Analytics) on your marketing funnels (websites etc+). Understand the importance of tracking and measuring, and analyzing your visitors to improve the effectiveness of your marketing campaigns. Learn how to intepret data and create a data-driven culture for you and / or your marketing team.
A good business understands the importance of investing in their brand to get more customers. Modern technology has allowed businesses to easily create online advertising campaigns on a self-served basis but time and time again we see how businesses launch poorly design advertising campaigns and hence sacrificing their ROI. Learn how to create good social media advertising campaigns that will give your business a healthy positive ROI. In addition, learn what retargeting is, how it can increase your conversion and how to do it well on Facebook.
Marketing is more than just driving traffic to your website and waiting for your visitors to become customers. Learn how email marketing can be the most powerful conversion tool in your customers' journey. Some of the greatest internet marketers have equated sending emails to printing money. You will also learn how to integrate an email provider software within your customers' journey.
Are you missing out on potential customers when they search for your product / service? Never let that happen with proper Search Engine Marketing! Similar to Social Media Advertising, Google Adwords, while important, can end up being a unnecessarily costly affair if done wrongly. Learn how to launch effective search advertising campaigns based on Google’s best practices.
Don't lose valuable traffic from new potential customers and recurring potential customers. Apart from social media sites, your potential customers could also be lurking around news portals, blogs and more. You can reach them effectively when you use display advertising. Maximize the potential reach of your business using one of the largest advertising platforms available - The Google Display Network. Learn how to launch effective display advertising campaigns which yields high ROI.
A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns which form the core of your entire digital marketing strategy. Effective content marketing also acts as a compliment to all your other existing digital marketing channels. You will see how good content strategy being the reason why your ROI is better than your competitors!
Consumers and businesses are increasingly spoilt for choices. Learn to convince skeptical customers to choose you. In addition, learn to increase customer loyalty to your brand on social media to create a level of trust and relationship.
The idea of free traffic is indeed attractive. However, it takes effort and man-hours to rank highly for targeted keywords. Learn how to perform SEO both on-site and off-site to ensure that man-hours invested for SEO purposes turns into a good longer term investment.
Word-of-mouth is always the most powerful marketing. Learn various ways your business can leverage on influencers to promote your business. Learn ways to also have your own customers refer their friends to your products / services.
Learn what and how to use various other channels (live chat, whatsapp etc+) for your business to utilize to complete the package to deliver great customer experience. On top of that, be exposed to a few new upcoming channels such as WeChat and more.
We work with industry experts to craft the best curriculum for you. Classrooms will be flipped, so conceptual learning will happen online and mastering of skills will happen in-class.
Gain experience with hands-on challenges. Almost 99.9% of the challenges will require you to run live campaigns like a real digital marketer.
You will not be learning alone. Network with like-minded peers, attend talks by industry experts to maximise your learning journey.
You will have access to expert mentors who will provide support throughout your learning journey.
"I find the course very good. The experience is hands-on and it's very practical instead of theory based. They provide a lot of insights and tools which I've never beed exposed to before."
"I would definitely recommend this course to those who wants to learn digital marketing. They've got really good mentors and there's so much you can tap into."
"It was really awesome. The instructors were all very helpful and I bombarded them with questions from day 1 till the last day. I liked that it wasn't just theory, I was able to apply it at work as well. It was a perfect learning ground for me."
1 - 2 hours / week
Learn at your own time.
You will have access to lectures via our Learning Portal.
Lectures are structured and delivered in short, bite-sized videos for maximum knowledge retention.
3 - 4 hours / week
Learn from experts of the field.
Benefit from supportive and insightful mentors.
Get actionable insights and advice catered for your marketing campaigns.
MYR2,968 *introductory price (GST included)
View instalment plan options
|Language of Instruction||English|
Online Remote Learning + Hands-on Challenges
Optional: In-person Workshop on Saturdays (10am - 6pm)
|Location||A-G-7 Glomac Damansara, Jalan Damansara,
60000 Kuala Lumpur, Malaysia.
|Pre-Requisite & Requirements||
|Certification||Certificate of Completion will be provided at the end of this 12-week Quantum Degree Program.|
May 22, 2017 - August 12, 2017
Online: lectures + hands-on challengesIntake Closed
Workshop: Every Saturday 10.00am - 6.00pm (Optional)
12 weeks / 120 Hours
|6 months||only MYR 494.67 / month|
"You miss 100% of the shots you don't take"