Quantum Degree

Digital Marketing



Enhance your career, grow your business and equip yourself with fundamental digital marketing skills.
Learn how to engage with potential customers in this always-on, always-connected digital world.



About This Quantum Degree


This part-time quantum degree offers you the opportunity to master in-demand digital skills that rake in millions of dollars for corporations, while at the same time establishing a 360-view understanding of the current and future digital landscape.


After graduating, you’ll obtain a wealth of knowledge in the whole digital marketing ecosystem, and utilise digital marketing, social media and conversion optimisation to increase your business revenue.

Who is this for


You want to learn more about digital marketing and how it works.

You are looking to upskill yourself to pursue a career as a digital marketer.

You want to leverage on digital marketing to increase your user-base and business revenue.

You are motivated to learn and want to have expert mentor guidance through the learning journey.

Outcomes For You

These are things our past graduates pursued


30%

Hop on the entrepreneurs' journey


Want to start a startup/business but not sure where to start? Our digital marketing bootcamp equips you with the bare essentials so you know what to spend your time and money on instead of running around clueless.

50%

Upskill yourself


In today's competitive job landscape, it's important for you to stay equipped with the latest skills from the digital age. Stay ahead of the competition and learn extra skills which will turn you into a top performer in your workplace.

20%

Work remotely as a digital marketer


Work remotely, enjoy the flexibility of freelancing as a digital marketer. After you have learned the skills, you can find freelance jobs locally or online and make whatever currencies you'd like.

What You'll Learn

Learn essential digital marketing strategies. You will get a 360-degree understanding over a broad range of topics.

  • Course 1

    Marketing Fundamentals

    Be a better marketer by learning how to design great marketing campaigns. This course will teach you to think like a proper marketer and design campaigns based on the key objectives set out. You will also learn how to segment your customers / potential customers properly and identify channels to communicate with them.

  • Course 2

    Website Optimization

    How do you make your website stand out from a million other websites? Learn what makes a good website. Learn the difference between landing and sales pages. Learn to identify key objective of a single web page. Get exposed to various platforms and ways to create great converting websites.

  • Course 3

    Tracking and Analytics

    How do you know if a certain advertising campaign is giving you good return on ad spent? Learn how to integrate tracking software (such as Google Analytics) on your marketing funnels (websites etc+). Understand the importance of tracking and measuring, and analyzing your visitors to improve the effectiveness of your marketing campaigns. Learn how to intepret data and create a data-driven culture for you and / or your marketing team.

  • Course 4

    Social Media Advertising

    A good business understands the importance of investing in their brand to get more customers. Modern technology has allowed businesses to easily create online advertising campaigns on a self-served basis but time and time again we see how businesses launch poorly design advertising campaigns and hence sacrificing their ROI. Learn how to create good social media advertising campaigns that will give your business a healthy positive ROI. In addition, learn what retargeting is, how it can increase your conversion and how to do it well on Facebook.

  • Course 5

    Email Marketing

    Marketing is more than just driving traffic to your website and waiting for your visitors to become customers. Learn how email marketing can be the most powerful conversion tool in your customers' journey. Some of the greatest internet marketers have equated sending emails to printing money. You will also learn how to integrate an email provider software within your customers' journey.

  • Course 6

    Search Engine Marketing (Google Adwords)

    Are you missing out on potential customers when they search for your product / service? Never let that happen with proper Search Engine Marketing! Similar to Social Media Advertising, Google Adwords, while important, can end up being a unnecessarily costly affair if done wrongly. Learn how to launch effective search advertising campaigns based on Google’s best practices.

  • Course 7

    Display Advertising

    Don't lose valuable traffic from new potential customers and recurring potential customers. Apart from social media sites, your potential customers could also be lurking around news portals, blogs and more. You can reach them effectively when you use display advertising. Maximize the potential reach of your business using one of the largest advertising platforms available - The Google Display Network. Learn how to launch effective display advertising campaigns which yields high ROI.

  • Course 8

    Content Marketing

    A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns which form the core of your entire digital marketing strategy. Effective content marketing also acts as a compliment to all your other existing digital marketing channels. You will see how good content strategy being the reason why your ROI is better than your competitors!

  • Course 9

    Social Media Marketing

    Consumers and businesses are increasingly spoilt for choices. Learn to convince skeptical customers to choose you. In addition, learn to increase customer loyalty to your brand on social media to create a level of trust and relationship.

  • Course 10

    Search Engine Optimization (SEO)

    The idea of free traffic is indeed attractive. However, it takes effort and man-hours to rank highly for targeted keywords. Learn how to perform SEO both on-site and off-site to ensure that man-hours invested for SEO purposes turns into a good longer term investment.

  • Course 11

    Influencer & Referral Marketing

    Word-of-mouth is always the most powerful marketing. Learn various ways your business can leverage on influencers to promote your business. Learn ways to also have your own customers refer their friends to your products / services.

  • Course 12

    Other Marketing Channels

    Learn what and how to use various other channels (live chat, whatsapp etc+) for your business to utilize to complete the package to deliver great customer experience. On top of that, be exposed to a few new upcoming channels such as WeChat and more.

See more

Why Take This Quantum Degree?

Through our interviews with hundreds of students, we sought to understand their needs so we can develop a world-class curriculum and program format to help them achieve their goals. We want to help you take the first step towards acquiring this life-changing skill.


World Class
Curriculum


We work with industry experts to craft the best curriculum for you. Classrooms will be flipped, so conceptual learning will happen online and mastering of skills will happen in-class.

Skills
Mastery


Gain experience with hands-on challenges. Almost 99.9% of the challenges will require you to run live campaigns like a real digital marketer.

Networking
Opportunity


You will not be learning alone. Network with like-minded peers, attend talks by industry experts to maximise your learning journey.

Expert
Mentorship


You will have access to expert mentors who will provide support throughout your learning journey.

What Our Past Graduates Say


Jason
Founder Of Grindz

"I find the course very good. The experience is hands-on and it's very practical instead of theory based. They provide a lot of insights and tools which I've never beed exposed to before."

Julz
Aspiring Entrepreneur

"I would definitely recommend this course to those who wants to learn digital marketing. They've got really good mentors and there's so much you can tap into."

Christine
TeleMe

"It was really awesome. The instructors were all very helpful and I bombarded them with questions from day 1 till the last day. I liked that it wasn't just theory, I was able to apply it at work as well. It was a perfect learning ground for me."

How Will I Learn?

Blended learning concept in this Quantum Degree™ gives you flexibility of learning at your own time AND sharpens your skills with expert mentorship.

Watch this video to learn more!

Online
Lectures

1 - 2 hours / week

Learn at your own time.
You will have access to lectures via our Learning Portal.

Lectures are structured and delivered in short, bite-sized videos for maximum knowledge retention.

Hands-on Challenges

4 - 5 hours / week

Sharpen your skills.
Gain experiences by running real-live marketing campaigns.

Learn how to apply marketing techniques, analyze outcomes and improve on your campaigns.

Expert
Mentorship

3 - 4 hours / week

Learn from experts of the field.
Benefit from supportive and insightful mentors.

Get actionable insights and advice catered for your marketing campaigns.

Ready To Learn Digital Marketing?

Choose your intake


Kuala Lumpur

MYR4,770
MYR2,968 *introductory price (GST included)
View instalment plan options
English
Online Remote Learning + Hands-on Challenges
Optional: In-person Workshop on Saturdays (10am - 6pm)
A-G-7 Glomac Damansara, Jalan Damansara,
60000 Kuala Lumpur, Malaysia.
  • You should be able to dedicate at least 10 hours per week on learning.
  • No digital marketing background necessary.
  • Have your own laptop, updated with a recent operating system (e.g Windows 10).
  • Chrome browser installed.
  • Credit/Debit card is required for setting up advertising accounts.
Certificate of Completion will be provided at the end of this 12-week Quantum Degree Program.
May 22, 2017 - August 12, 2017
Online: lectures + hands-on challenges
Workshop: Every Saturday 10.00am - 6.00pm (Optional)
12 weeks / 120 Hours
Intake Closed
Looking for future intakes? Get on the waiting list.

Enjoy 0% Interest Instalment Plans*

Exclusive to Maybank credit card members.**

6 months only MYR 494.67 / month
* Terms and Conditions applied. ** Payment should be made at our office.

What Industry Leaders Say About NEXT Academy


Khailee Ng

Khailee is a Managing Partner of Silicon Valley’s most active seed venture capital firm, 500 Startups. The firm has done over 1,600 investments in 50 countries, of which he has led 120+ investments in Southeast Asian tech startups, including Grab, Carousell, Bukalapak and other regional champions. Previously, he has co-founded GroupsMore (acquired by Groupon) and SAYS.com (acquired by Catcha Group).

Find Answers to Some of Your Questions Related To:


Digital Marketers in general are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketer and will continue for decades to come. The reason for the shortage is caused by 2 reasons. One being the lack of practical platform-specific marketing skills being taught in university. The second and more important reason is how technology is being used to disrupt all other industries from retail to media to supply chains. NEXT Academy has links with many technology startups across the region and will attempt to connect her talented graduates with the best startups.
Yes, the skills that you gained from the Quantum Degree train you to become a digital marketer. The curriculum is crafted by industry experts who have remarkable experiences in the relevant field.
This Quantum Degree will cover these important aspects of learning:

1. Gain Knowledge
You will learn the fundamental theories by accessing course content via our learning portal at your own pace. Content will be in the form of bite-sized videos to retain your attention-span, short quizzes that checks your topic understanding and hands-on challenges that requires you to run marketing compaigns for your e-commerce business.

2. Skills mastery
You will attend full-day classes on Saturdays, where expert mentors will be present to provide guidance and support. Leverage on these mentors as they have vast experiences in their relevant industries.

3. Networking
You will not be learning alone. There will be networking opportunities with your peers and we'll bring in industry leaders for discussions/panel talks.
"You miss 100% of the shots you don't take"
© NEXT Academy by Eleventh Division Pte Ltd