Quantum Degree™
Digital Marketing
Gain Real-World Experience And Learn The Fundamentals You Need
To Grow Your Business Or Launch Your Digital Marketing Career.
Outcomes For You
You’ll graduate from this Quantum Degree™ with
Comprehensive Understanding
Gain a comprehensive overview of digital marketing that applies to almost any business. Pursue exciting career paths such as entrepreneurship, growth hacking, and freelance marketing.
Real World Experience
Learning takes place by doing. You’ll gain real-life experience by performing tasks such as website building, idea validation, driving traffic, utilizing Facebook ads, and so much more.
Community-Based Learning
You will not be learning alone. Network with like-minded peers and attend talks by industry experts to spark inspiration and maximize your learning journey.
About The Instructor
Xin-Ci Chin (Xinch) is a digital marketing consultant and Entrepreneur-in-Residence at Quest Ventures, a leading venture fund for technology startups that have scalability and replicability in large internet communities. Quest Ventures' portfolio includes well-known Southeast Asia companies such as 99.co, Carousell, Ethis Ventures, Kapital Boost, MGAG/SGAG, ShopBack, Vulcan Post and Xfers.
She was the former CEO and Co-Founder of Watch Over Me, a personal safety service used by over 300,000 people in 100+ countries before it was acquired by Carousell in 2016. Since then, Xinch has been working with technology startups in Southeast Asia, assisting them in developing and executing on marketing strategies with a focus on marketing automation.
How Will I Learn
Your Learning Experience in our Part-time Quantum Degree™
Learning Structure
Online
Lectures
1 - 2 hours / week
Learn on your own time.
You will have access to lectures via our Learning Portal.
Lectures are structured and delivered in short, bite-sized videos for maximum knowledge retention.
Hands-on Challenges
4 - 5 hours / week
Sharpen your skills.
Gain experiences by running real-live marketing campaigns.
Learn how to apply marketing techniques, analyze outcomes and improve on your campaigns.
Expert
Mentorship
3 - 4 hours / week
Learn from experts of the field.
Benefit from supportive and insightful mentors.
Get actionable insights and advice catered for your marketing campaigns.
What You'll Learn
Learn essential digital marketing strategies. You will get a 360-degree understanding over a broad range of topics.
-
Course 1
Marketing Fundamentals
Learn to create great marketing campaigns. Gain a marketer’s perspective and design campaigns based on the key objectives set. Find out how to segment your customers and identify channels to communicate with them.
-
Course 2
Website Optimization
How will your website stand out from a million others? Learn what makes a good website, and understand the difference between landing- and sales-pages. Identify key objectives of a web page, and explore various platforms to create great converting websites.
-
Course 3
Tracking and Analytics
Is your advertising campaign giving you good return on ad spend? Learn how to utilize tracking software such as Google Analytics. Understand the importance of tracking and measuring, as well as interpreting data to optimize your campaigns.
-
Course 4
Social Media Advertising
Avoid the common pitfalls of social media advertising and create great campaigns that will generate a healthy ROI. Learn what retargeting is, how it can increase your conversion, and how to do it well on Facebook.
-
Course 5
Email Marketing
Marketing is more than just driving traffic to your website and hoping for the best. Learn how to influence your customers through email marketing. You will also learn how to integrate an email provider software within your customers' journey.
-
Course 6
Search Engine Marketing
(Google Adwords)Are you missing out on potential customers when they search for your product? Address that with proper Search Engine Marketing! Google Adwords, while important, can be unnecessarily costly. Learn to launch effective search advertising campaigns based on Google’s best practices.
-
Course 7
Display Advertising
Don't lose valuable traffic from potential customers. Reach them effectively through display advertising. Maximize the potential reach of your business using one of the largest advertising platforms available — The Google Display Network.
-
Course 8
Content Marketing
A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns, and use it to compliment your other digital marketing channels. You will see how good content strategy helps generate a higher ROI.
-
Course 9
Social Media Marketing
Consumers and businesses are increasingly spoiled for choice. Learn to convince skeptical customers to choose you. Also, find out how to increase customer loyalty on social media to create trust and relationship.
-
Course 10
Search Engine Optimization (SEO)
The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords. Learn how to perform SEO both on-site and off-site to ensure that man-hours invested for SEO purposes turn into a good long-term investment.
-
Course 11
Influencer & Referral Marketing
Word-of-mouth is always the most powerful form of marketing. Learn various ways your business can leverage on influencers to promote your business. Additionally, get your own customers to refer their friends to your products or services.
-
Course 12
Other Marketing Channels
Learn what and how to use various other channels (live chat, Whatsapp, etc.) for your business to complete the package of a great customer experience. On top of that, be exposed to new upcoming channels such as WeChat and more.
What Our Past Graduates Say
Jason
“I find the course very good.The experience is hands-on and it's very practical instead of theory based. Learnt a tonne of insights and tools which I've was never exposed to before.”
Nicole
“Phenomenal!The course syllabus was well planned and comprehensive! The online videos, quizzes, assignments and especially the mentor support was remarkable!”
Khemjira
“I really enjoyed myself and met many classmates who are now good friends. The course helped me discover my passion in building websites and finding the right contents for it.”
Limited Offer!
This September, execute real-world digital marketing campaigns with company-sponsored advertising budget, get yourself noticed and potentially recruited as a digital marketer after the course!
Ready To Learn
Digital Marketing?
Choose Your Preferred Learning Method
-
-
Remote
ImmersiveMYR 3,498- EARLY BIRD PRICE* -MYR 2,968- 1-Year Access to Learning Portal
- Lectures + Hands-on Challenges
- Weekly Mentor Assessment
- Personalized Remote Mentorship
- Certificate of Completion
- emptyspace
- emptyspace
- emptyspace
- INTAKE DATE:
November 13, 2017 - February 3, 2018 - DURATION:
12 Weeks / 120 Hours
-
-
-
Blended
ImmersiveMYR 4,770- 1-Year Access to Learning Portal
- Lectures + Hands-on Challenges
- Weekly Mentor Assessment
- Personalized Remote Mentorship
- Certificate of Completion
- Saturday In-person Workshops**
- Advertising Budget***
- emptyspace
- INTAKE DATE:
September 25 - December 17, 2017 - DURATION:
12 Weeks / 120 Hours
-
* Early Bird Price ends on the 27th October 2017
** Saturday In-person Workshops - 10am to 6pm
*** Applicable to students who choose to participate in the apprenticeship program
Learn more
Looking for a future intake? Join our waiting list!
Enjoy 0% Interest Instalment Plans*
Exclusive to Maybank credit card members.**| Remote Immersive | 6 months | only MYR 494.67 / month |
|---|---|---|
| 12 months | only MYR 247.33 / month | |
| Blended Immersive | 6 months | only MYR 795.00 / month |
| 12 months | only MYR 397.50 / month |
* Terms and Conditions applied.
** Payment should be made at our office.
What Industry Leaders Say About NEXT Academy
Khailee Ng
Khailee is a Managing Partner of Silicon Valley’s most active seed venture capital firm, 500 Startups. The firm has done over 1,600 investments in 50 countries, of which he has led 120+ investments in Southeast Asian tech startups, including Grab, Carousell, Bukalapak and other regional champions. Previously, he has co-founded GroupsMore (acquired by Groupon) and SAYS.com (acquired by Catcha Group).
Frequently Asked Questions
+What do I need to prepare for the course?
A laptop with Google Chrome, a credit card (Setting up your ads accounts on Facebook and Google)
+How are classes conducted in this Quantum Degree?
This Quantum Degree will cover these three aspects of learning:
1. Gaining Knowledge
You will learn by accessing weekly lectures via our learning portal. Unlike typical 2-hour long lectures, our lectures are in the form of bite-sized videos to help maximize knowledge absorbtion and maintain your attention. You will also be presented with short quizzes to test your understanding.
(On your own time via Learning Portal)
2. Skills Mastery
We've discovered that the only way to properly consolidate students learning is by giving them challenges to solve. This will greatly enhance their understanding of the topics for the week. Each week, you will be presented with challenges to complete and submit to the learning portal. Your completed challenges will be reviewed and you will receive personalized feedback by your mentors.
(On your own time before Saturday submission deadline)
3. Networking
Our community portal will allow you to interact with your peers and mentors 24/7. For Blended Immersive students, Saturday live meetups will allow you to connect with your peers and mentors in person. As for Remote Immersive students, the Saturday live meetups will be recorded.
(Community Portal or Saturday Sessions)
+What are the job prospects like for Digital Marketers? And how will NEXT Academy help me?
In general, Digital Marketers are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketers and this will continue for decades to come. NEXT Academy has links with many technology startups across the region and will attempt to connect its talented graduates with the best startups.
+Are Quantum Degrees recognized by employers?
The Quantum Degree™ is a qualification unique to NEXT Academy which applies to its various tech programs. To own the certificate is proof of your dedication to completing the comprehensive curriculum. Recognition of the Quantum Degree™ among employers is also rising as more of our graduates set foot in the tech industry.
Many of our past students come from unrelated industries, bearing zero tech knowledge, yet move on to be hired by companies such as AirAsia, Mindvalley, KFIT, Digi, and Grab, among many others. This is what the Quantum Degree™ means to our graduates, and it can open similar doors for you as you set out to realize your own goals and ambitions.
"You miss 100% of the shots you don't take"