Quantum Degree

Digital Marketing



Gain Real-World Experience And Learn The Fundamentals You Need
To Grow Your Business Or Launch Your Digital Marketing Career.



Why Take This
Quantum Degree

In 12 weeks, master in-demand skills and obtain a 360-degree understanding of the digital marketing ecosystem. Receive real-world experience in digital marketing that will ready you for a career in digital marketing or accelerate your company’s growth.

Outcomes For You

You’ll graduate from this Quantum Degree with

360 degrees

Comprehensive Understanding

Gain a comprehensive overview of digital marketing that applies to almost any business. Pursue exciting career paths such as entrepreneurship, growth hacking, and freelance marketing.

360 degrees

Real World Experience

Learning takes place by doing. You’ll gain real-life experience by performing tasks such as website building, idea validation, driving traffic, utilizing Facebook ads, and so much more.

360 degrees

Community-Based Learning

You will not be learning alone. Network with like-minded peers and attend talks by industry experts to spark inspiration and maximize your learning journey.

xinch

About The Instructor

Xin-Ci Chin (Xinch) is a digital marketing consultant and Entrepreneur-in-Residence at Quest Ventures, a leading venture fund for technology startups that have scalability and replicability in large internet communities. Quest Ventures' portfolio includes well-known Southeast Asia companies such as 99.co, Carousell, Ethis Ventures, Kapital Boost, MGAG/SGAG, ShopBack, Vulcan Post and Xfers.

She was the former CEO and Co-Founder of Watch Over Me, a personal safety service used by over 300,000 people in 100+ countries before it was acquired by Carousell in 2016. Since then, Xinch has been working with technology startups in Southeast Asia, assisting them in developing and executing on marketing strategies with a focus on marketing automation.

How Will I Learn

Your Learning Experience in our Part-time Quantum Degree

Learning Structure

Online
Lectures

1 - 2 hours / week

Learn on your own time.
You will have access to lectures via our Learning Portal.

Lectures are structured and delivered in short, bite-sized videos for maximum knowledge retention.

Hands-on Challenges

4 - 5 hours / week

Sharpen your skills.
Gain experiences by running real-live marketing campaigns.

Learn how to apply marketing techniques, analyze outcomes and improve on your campaigns.

Expert
Mentorship

3 - 4 hours / week

Learn from experts of the field.
Benefit from supportive and insightful mentors.

Get actionable insights and advice catered for your marketing campaigns.

What You'll Learn

Learn essential digital marketing strategies. You will get a 360-degree understanding over a broad range of topics.

  • 360 degrees Week 1

    Marketing Fundamentals

    Learn to create great marketing campaigns. Gain a marketer’s perspective and design campaigns based on the key objectives set. Find out how to segment your customers and identify channels to communicate with them.

  • 360 degrees Week 2

    Website Optimization

    How will your website stand out from a million others? Learn what makes a good website, and understand the difference between landing- and sales-pages. Identify key objectives of a web page, and explore various platforms to create great converting websites.

  • 360 degrees Week 3

    Tracking and Analytics

    Is your advertising campaign giving you good return on ad spend? Learn how to utilize tracking software such as Google Analytics. Understand the importance of tracking and measuring, as well as interpreting data to optimize your campaigns.

  • 360 degrees Week 4

    Social Media Advertising

    Avoid the common pitfalls of social media advertising and create great campaigns that will generate a healthy ROI. Learn what retargeting is, how it can increase your conversion, and how to do it well on Facebook.

  • 360 degrees Week 5

    Email Marketing

    Marketing is more than just driving traffic to your website and hoping for the best. Learn how to influence your customers through email marketing. You will also learn how to integrate an email provider software within your customers' journey.

  • 360 degrees Week 6

    Search Engine Marketing
    (Google Adwords)

    Are you missing out on potential customers when they search for your product? Address that with proper Search Engine Marketing! Google Adwords, while important, can be unnecessarily costly. Learn to launch effective search advertising campaigns based on Google’s best practices.

  • 360 degrees Week 7

    Display Advertising

    Don't lose valuable traffic from potential customers. Reach them effectively through display advertising. Maximize the potential reach of your business using one of the largest advertising platforms available — The Google Display Network.

  • 360 degrees Week 8

    Content Marketing

    A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns, and use it to compliment your other digital marketing channels. You will see how good content strategy helps generate a higher ROI.

  • 360 degrees Week 9

    Social Media Marketing

    Consumers and businesses are increasingly spoiled for choice. Learn to convince skeptical customers to choose you. Also, find out how to increase customer loyalty on social media to create trust and relationship.

  • 360 degrees Week 10

    Search Engine Optimization (SEO)

    The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords. Learn how to perform SEO both on-site and off-site to ensure that man-hours invested for SEO purposes turn into a good long-term investment.

  • 360 degrees Week 11

    Influencer & Referral Marketing

    Word-of-mouth is always the most powerful form of marketing. Learn various ways your business can leverage on influencers to promote your business. Additionally, get your own customers to refer their friends to your products or services.

  • 360 degrees Week 12

    Other Marketing Channels

    Learn what and how to use various other channels (live chat, Whatsapp, etc.) for your business to complete the package of a great customer experience. On top of that, be exposed to new upcoming channels such as WeChat and more.

See more

What Our Past Graduates Say

Jia Chie
“I loved the fact that we started on solid fundamentals, and that it was a hands-on experience from day one. It was also great to have a bunch of classmates and mentors I could connect with.”

 Read Jia Chie's full review
Hilman Danial
In 12 weeks, there is no doubt that I was getting substantial knowledge and best practices of digital marketing.
We had new things to learn and apply every week. What stood out to me besides the syllabus was the well built structure of the course.”


 Read Danial's full review
Eunice Law
“I expected the course to be quite conceptual and basic. But as I progressed further into the course, I realized it was quite technical, as the course also covered many technical know-hows — analytics & performance measure, keyword research, and more.”

 Read Eunice's full review

Ready To Learn
Digital Marketing?

Choose Your Preferred Learning Method



* Early Bird Price ends on the 27th October 2017

** Saturday In-person Workshops - 10am to 6pm

*** Applicable to participants in the apprenticeship program


Looking for a future intake? Join our waiting list!

Enjoy 0% Interest Instalment Plans*

Exclusive to Maybank credit card members.**

Remote Immersive 6 months only MYR 494.67 / month
12 months only MYR 247.33 / month
Blended Immersive 6 months only MYR 795.00 / month
12 months only MYR 397.50 / month
Enroll Now

* Terms and Conditions applied.
** Payment should be made at our office.

What Industry Leaders Say About NEXT Academy

Khailee Ng

Khailee is a Managing Partner of Silicon Valley’s most active seed venture capital firm, 500 Startups. The firm has done over 1,600 investments in 50 countries, of which he has led 120+ investments in Southeast Asian tech startups, including Grab, Carousell, Bukalapak and other regional champions. Previously, he has co-founded GroupsMore (acquired by Groupon) and SAYS.com (acquired by Catcha Group).

Frequently Asked Questions

+What is the difference between Remote vs Blended?

We’ve realized that many students were unable to attend the Saturday in-person session due to travel and work commitments.(Blended Immersive).

So, we decided to provide an alternative option where students can attend the course completely online from the comfort of the home or wherever they are. (Remote Immersive)

The key difference is access the our live workshops on Saturdays

+What do I need to prepare for the course?

A laptop with Google Chrome, a credit card (Setting up your ads accounts on Facebook and Google)

+How are classes conducted in this Quantum Degree?

This Quantum Degree will cover these three aspects of learning:

1. Gaining Knowledge
You will learn by accessing weekly lectures via our learning portal. Unlike typical 2-hour long lectures, our lectures are in the form of bite-sized videos to help maximize knowledge absorbtion and maintain your attention. You will also be presented with short quizzes to test your understanding.
(On your own time via Learning Portal)

2. Skills Mastery
We've discovered that the only way to properly consolidate students learning is by giving them challenges to solve. This will greatly enhance their understanding of the topics for the week. Each week, you will be presented with challenges to complete and submit to the learning portal. Your completed challenges will be reviewed and you will receive personalized feedback by your mentors.
(On your own time before Saturday submission deadline)

3. Networking
Our community portal will allow you to interact with your peers and mentors 24/7. For Blended Immersive students, Saturday live meetups will allow you to connect with your peers and mentors in person. As for Remote Immersive students, the Saturday live meetups will be recorded.
(Community Portal or Saturday Sessions)

+What are the job prospects like for Digital Marketers? And how will NEXT Academy help me?

In general, Digital Marketers are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketers and this will continue for decades to come. NEXT Academy has links with many technology startups across the region and will attempt to connect its talented graduates with the best startups.

+Are Quantum Degrees recognized by employers?

The Quantum Degree is a qualification unique to NEXT Academy which applies to its various tech programs. To own the certificate is proof of your dedication to completing the comprehensive curriculum. Recognition of the Quantum Degree™ among employers is also rising as more of our graduates set foot in the tech industry.

Many of our past students come from unrelated industries, bearing zero tech knowledge, yet move on to be hired by companies such as AirAsia, Mindvalley, KFIT, Digi, and Grab, among many others. This is what the Quantum Degree™ means to our graduates, and it can open similar doors for you as you set out to realize your own goals and ambitions.

"You miss 100% of the shots you don't take"
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