Here are the highlights on what you will be getting!
We're constantly reinventing our teaching models and challenging the way we deliver our courses.
One of the ways we do that is by engaging with employers, getting their feedback on what they look for in hiring talent. We are also engaging business owners and online entrepreneurs, learning about the challenges they face in starting and growing their businesses.
This program is our solution to bridge the gap between companies and aspiring Digital Marketers, as well as giving aspiring online entrepreneurs the opportunity to launch real products to the world.
What is better than learning and implementing digital marketing concepts? As a digital marketer, it’s time to grow your versatility and put your knowledge to good use by implementing a powerful marketing funnel for your product.
We will be using different advertising tools and platforms in the process.
You’ll have to make sure that proper tracking is recorded across all platforms — such as Google Analytics, Facebook Pixel, and Google Adwords — because this will help you attribute your traffic sources correctly. Save precious time (and money) by learning how to manage your tags better with Google Tag Manager (GTM).
You might have tons of ideas you want to realize. Is there a way to test which one works better before doubling down on a campaign? Well, yes! You can get empirical evidence through split testing (also known as A/B tests), which will allow you to make informed business decisions. You will implement split tests on your ads, landing pages, and even emails.
Make use of helpers that never sleep. How can you further enhance your customer experience, especially if they belong in different timezones? You will learn how to build messenger chatbots to communicate and reach out to your customers, even while you sleep.
Or, join the online Digital Marketing Quantum Degree® first then join the face-to-face class later!
You can upgrade to this course by only paying the difference if you've previously joined our online course.
No. Our program was designed for beginners in mind.
However, we do recommend that you should have at least a Facebook and/ or Instagram account for platform familiarity purposes.
Here's what you can expect:
1. As 5-weeks is a short amount of time, you will have access to the Digital Marketing Quantum Degree to start your learning. Every Thursday will be discussion to ensure solidify your learnings and on Saturdays, we will move on to implementing these concepts with a real life exercise.
2. The class will be separated into teams for collaboration and there will be real products where everyone will use as a base for this activity.
3. It will be a very hands-on process where everyone will need to wear the hat of an online entrepreneur/ digital marketer to launch the product.
4. By the end of everyday, every team will share their progress, ideas and campaigns they've ran.
5. It'll be a guided approach where the mentors and facilitators will monitor the team's progress.
A laptop with Google Chrome.
A working credit/debit card (To activate your Facebook and Google Ads account).
A business idea that you would want to work on. Due to the nature of this Quantum Degree, we recommend that the learning is accompanied with a business idea.
If you don't have a business idea yet, don't worry! You can use an existing business that your friends/ family are running as training grounds for digital marketing (with their permission, of course).
It's going to be hands-on and intensive. You should be dedicating easily 10 hours per week inclusive of hands-on activities.
Even after the course, we recommend you to continue to practice and gain more exposure.
In this course, we have set budget aside for advertising campaigns.
To get real world experience in digital marketing, we encourage students to launch their own campaigns on various platforms like Google Adwords, Google Display Network, Facebook and Instagram Ads.
When you run live campaigns, besides getting a better feel of how these platforms work, you'll also gain experience on analysing and optimising your campaigns.
You get talk to the mentors face-to-face in class. Even after the course, you can post questions to the mentors in our online portal and they will reply you.
No, you don't need any formal education prior to enrolling into NEXT Academy.
In general, Digital Marketers are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketers and this will continue for decades to come.
NEXT Academy has links with many technology startups across the region and will attempt to connect its talented graduates with the best startups.
The Quantum Degree® is a qualification unique to NEXT Academy which applies to its various tech programs. To own the certificate is proof of your dedication to completing the comprehensive curriculum. Recognition of the Quantum Degree® among employers is also rising as more of our graduates set foot in the tech industry.
Many of our past students come from unrelated industries, bearing zero tech knowledge, yet move on to be hired by companies such as AirAsia, Mindvalley, KFIT, Digi, and Grab, among many others. This is what the Quantum Degree® means to our graduates, and it can open similar doors for you as you set out to realize your own goals and ambitions.
Many of our graduates have gotten jobs as Digital Marketers upon completing the course. There is certainly a good amount of demand for individuals with digital marketing skills in the job market.
While we are unable to guarantee job placement for our students, we do assist students in job seeking through our Connect job portal, a portal we built to connect high quality employers with our students.
Intakes will close 1-week before the intake's start date. We recommend enrolling 2-3 weeks before the intake starts so that you'll have enough time to complete the prepwork.
All our courses are HRDF (Human Resources Development Fund) approved, employees working for companies registered under the scheme will be able to upskill without the need of funding their own education.
Malaysian Maybank Credit Card holders are eligible for the 12-month 0% monthly installment plan. This can be done online.
Yes, we accept payment by cheque, you'll have to come to our office to make the payment.
We might have a solution for you! We offer an instalment plan for either a 6-month or 12-month period, with 0% interest. This is only for Maybank cardholders. Unfortunately, debit cards are not accepted.