Its been a few weeks into 2019 , I hope you had a great year so far! To help you get ahead in 2019, I have compiled marketing predictions from my LinkedIn connections and also marketing experts around the world!
“I’m really bullish on chatbots and Live video but I also believe that LinkedIn will do some amazing stuff with company pages and groups in 2019!”
“Branded content will be taking a stronger foothold in 2019. Building brand affinity is key at a time where more people are blocking ads. These days, people want to be resonated with, they don’t want to be sold to.”
“By 2020, Comscore estimates that half the searches on Google will be through voice search. So if you wanna do well in 2019, you need to be leveraging voice search.”
“There’s sure to be more focus on trust and transparency – and we’ll see brands co-creating content with users much often in practice.”
“In my opinion, video, audio, stories, livestream, chatbot, voice search and command will dominate 2019.”
“I think 2019 will be a year for Facebook advertisement. I know they are struggling with Data privacy and Raise of Ad costs. But my vote is for Facebook ad in 2019. Because the the users are increasing between the age 30 to 65, which is an indication the decision makers are using facebook more actively!”
“More and more ads will be managed by AI such as Albert.ai. Messenger Ads will be more relevant in 2019 are they’re still cheaper thought delivering outstanding results.”
“LinkedIn Ads are going to get much more expensive as more people start advertising on it. Quora Ads is the next hot platform for B2B Tech Marketing.”
“I think this will be the year will be the year we lose organic Instagram engagement and it will become increasingly difficult to get cut-through on the channel.
“If you don’t have a very serious LinkedIn strategy, you are leaving a huge opportunity. LinkedIn organic reach is similar to Facebook 5, 6 years ago. Everyone should think how to make their content relevant to professionals on LinkedIn!”
“Search engines do release platform updates to curb bad practices, but as long as you follow the right fundamentals and rules, you won’t have much to worry about your SEO strategy for 2019.”
“I think overall LinkedIn is on a mad upwards curve at this point with more & more people discovering that this place is so much more rewarding & organic on a variety of levels in comparison to other mediums.”
“B2B influencer marketing is the next evolution of influencer marketing! There is going to be an increase of influncers on the LinkedIn platform as creators continue to create valuable content, build engagement and gain trust!”
I would like to thank all the marketers that contributed to this post. My predictions for Digital Marketing Trends in 2019 include the growth of voice, conversational marketing and live video events. I hope you can leverage on these predictions to have an awesome 2019!